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What does 'reduced the importance' mean? Is it good or bad? Good probably if it is an ad but why?

Apple has already reduced the importance of iTunes on the iPhone and iPad and will now do the same on Mac computers too. iTunes will still be available on Macs using older OS versions, as well as on machines running Microsoft’s Windows system.

VOA article: Apple to Add New Software, Privacy Tool, End iTunes

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    It's just the dictionary definitions of "reduce" and "importance". You have to read the article to understand (or at least infer) how they are doing this. – Andrew Jun 10 at 17:23
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It's the simple meanings of the words.

If they "reduce the importance" of something it used to be important, and now it is less so.

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