I'm looking for a synonym that implies mainly unsubstantiated.
This synonym is going to be used in the following sentence.
How a _______ industry dictates the most unique experience.
By 'mainly unsubstantiated' I mean an industry that is primarily built on 'unfounded claims', e.g. the beauty industry, where many claims are hardly backed scientifically. However, I'm not talking about the beauty industry.
It would need to be a single word, and it needs to precede "industry" in the sentence.
Words such as:
are considered as being 'too strong'.
Maybe a single word for claims-making such as in a 'claims-making industry'
Maybe I will be going with conjecturing as in 'How a conjecturing industry dictates the most unique experience.'