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Oxford dictionary gives an example for using of the word "allure":

‘People for whom gold holds no allure’

I read it again and again and I'm not sure I understood it and I'm afraid something here is wrong or it's a kind of a complicated structure of a sentence and then I'd like to know what kind of structure it is, then I'll read and learn about it.

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"People for whom gold holds no allure" isn't actually a full sentence, but a noun phrase. Like a noun, a noun phrase can serve as part of a sentence, such as a subject or a direct object.

For example, suppose I know or have heard of some people, and one of the things I know about these people is that gold holds no allure for them. (That is, they don't find gold very interesting or enticing.) Now suppose I find that very surprising and hard to understand, perhaps because gold holds a great deal of allure for me. I can express this by using the noun phrase people for whom gold holds no allure as a direct object:

I simply can't understand people for whom gold holds no allure.

Or I can express more or less the same idea by using the noun phrase as the subject of a sentence:

People for whom gold holds no allure completely mystify me.

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