This research contributes to filling a considerable gap in academic literature dissertating on the application of CSR(corporate social responsibility) policies to address negative publicity.
Does "to address negative publicity" act as a complement in this context, if so, I guess it should complement application?
But I also understand that to tells the purpose, so can the sentence mean that "literature dissertates on the application of CSR policies in order to address negative publicity", and the infinitive would be linked to dissertates?
Under this context , does the infinitive function as complement or does it tell the purpose? Or can it be argued that both options are possible?
The entire paragraph is as follow:
Product or service failure should be seen as a chance for a corporation to prove their efforts and satisfy customers to keep them coming back. This research examines the findings of existing CSR (corporate social responsibility) literature regarding the recovery of corporate brand image supported by the legitimacy theory. Changes in consumers' perceptions are compared between Time0(the time when the negative incident such as food safety scandal occurs) and Time1(a year after). This research contributes to filling a considerable gap in academic literature dissertating on the application of CSR policies to address negative publicity. To that end, in this research, consumer behavior is examined in relation to corporate history of CSR implementation.