"Shop everything you need for fashion - from 30% off"

This is a banner. Does "from 30% off" mean the discount rate starts from 30%?
Or does this mean "products from 30% off", which means products with 30% discounted price?

  • Curious how you reached to the number 50 from 30
    – CinCout
    Jun 20, 2019 at 4:50
  • 1
    I would understand that to mean that everything is discounted by at least 30% - at least, that's what the words mean. If it's a sign in questionable English that has been put up to get me to go into the shop, it could mean anything, quite possibly some things in here are discounted by 30%.
    – user96060
    Jun 20, 2019 at 4:55
  • @Minty, you should turn this comment into an answer.
    – Adam
    Jun 20, 2019 at 5:34

1 Answer 1


Advertisements, especially the ones for discounts, are usually made to be misleading, tricking the honest customer's mind.

Have in mind the usual:

Discounts up to 80%!!

What does that mean? That you can buy anything for 80% discount? Form my experience, it always means that there is a piece of rag with a discount of 80%, and everything else is pretty much not discounted. Or discounted 2%-5%.

Therefore, this:

"Shop everything you need for fashion - from 30% off"

can mean anything that the shop wants it to mean.

  • Yes, I'd say it was almost purposefully vague. It should mean the opposite of up to 30% off but it doesn't where it goes to after going from. Consider it could mean from 30% off to full price
    – Smock
    Jun 20, 2019 at 10:13

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