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The following paragraph was from a video, https://www.youtube.com/watch?v=jKL2pdRmwc4 (16:34)

Television advertising may influence children's nutrition practices, particularly in regard to food requests, purchases and consumption. Researchers state that television exposure may impact on actual eating behavior... Similarly,other two researchers note that television is such a ubiquitous medium that it is difficult to measure its behavioral effects. Their report concluded that it was not possible to prove that food advertisements aimed at children cause poor eating habits. Whilst these and other such studies report a positive correlation between television viewing and food requests, purchases and consumption , there is limited conclusive evident to support a direct cause and effect relationship between the messages portrayed and the actual eating patterns of children.

I was reading this paragraph and I got a little bit confused because I think the author mixed two different ideas into one paragraph, and I want to make sure my understanding of the paragraph is correct.

The first two sentences simply said that advertising could possibly have an impact on food eating behavior.
However, the third sentence starts with Similarly, that's where my confusion arises. Together with the fourth sentence, is the author just trying to say that measuring the effect is difficult and the fact that advertisements aimed at children can cause poor eating habits can't be proved?
If that's correct, why would the author use Similarly instead of However ?
How can Similarly connect two ideas that are different?

As for the last sentence, I guess whilst these and other such studies report a positive correlation between television viewing and food requests, purchases and consumption are linked to the idea expressed in first two sentences. And there is limited conclusive evident to support a direct cause and effect relationship between the messages portrayed and the actual eating patterns of children is linked to the idea expressed in the third and fourth sentence?

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