in return implies an exchange: You give me a ride to the event, and in return I'll cook a dinner for you.
in turn implies a sequence: Each player chooses a card in turn = The players take turns choosing a card.
in turn is correct here because the sentence describes a sequence (you give money, and then the school gives money) without exchange (the school does nothing to help the donor).
This is not to say that return is never appropriate in similar contexts. You pledge a dollar a month, and in return you get quality entertainment : here each party provides value to the other. Neither action must precede the other, so in turn would not fit.