I'm currently in the process of writing a written piece/assignment for university as a contrast and compare piece and was curious as to if using single quotation marks around a business name for example,

Following the events occurring at a recent convention 'Nintendo Of America' released a new game for the switch.

In the original brief I was given it had referred to the games using single quotes around them. I wonder if the quotes were also necessary for the name of the business. The written format being used throughout is that of an article.

  • 1
    Why do you think it might not be correct to use single quotes? – ColleenV Sep 23 '19 at 16:26
  • @ColleenV In the original brief I was given it had referred to the games using single quotes around them. – Melancholy Sky Sep 23 '19 at 18:36
  • I’ve edited your question to include the information from your comment. If I didn’t express your thoughts correctly, you should feel free to edit what I have added. – ColleenV Sep 23 '19 at 20:45
  • Welcome to ELL! Please share what research you have already done, and what you found that confused you. For example (1) or (2). What do you think the answer might be? (To improve your question, use the Edit button on your question and add details, please.) Please read the "Contributor's Guide to ELL" and Details Please. Keep contributing and welcome! – whiskeychief Sep 24 '19 at 9:46

No. Quotes,single or double, should not be used to indicate a business name.

Quotes should be used for the following situations:

  • When actually quoting someone.

She said "I am going to be late."

  • When indicating the titles of short works or components of works (like chapter titles)

"The Naming of Cats" is a poem by T.S. Eliot.

  • When talking about a word as a word:

"The" is an example of a definite article in English.

Single quotes to indicate a nickname or similar unofficial short name:

The address was given by Robert 'Shorty' Johnson

Single quotes to distance yourself from something you report by indicating that you are merely reporting:

He called his opponent a 'moron'.

Names of businesses can be italicized if you need to distinguish the words from the surrounding sentence.

Following the events occurring at a recent convention Nintendo Of America released a new game.

References: 1 2

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  • This isn't what I was asking, I understand how to use quotation marks and that they shouldn't be used when referring to business names what I was asking was about single quotation marks which differ to normal quotation marks. – Melancholy Sky Sep 24 '19 at 21:19
  • 1
    And the answer is no, as I said. The above is a list of places youc an use quotes, single or double. Business names are not one. – DJClayworth Sep 25 '19 at 1:59

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