What is the difference between “competitive analysis” and “competitiveness analysis”?
I find “competitive analysis” is a common term.
Definition: Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service
Competitive analysis or competitive research is a field of strategic research that specializes in the collection and review of information about rival firms.
I cannot find a ready definition for “competitiveness analyst”. But it is also used in news.
“Tucson Roberts of Tucson/Atlantic Consulting and Robert Ingram of Common Sense Economic Development discussed their three-month assessment of the region, including its aerospace-related strengths and weaknesses, as well as a strategic competitiveness analysis.”
“Further, it includes a relative competitiveness analysis of different CAR-T cell therapy-based gene editing platforms, based on various parameters, such as ease of system design, cost of technology, level of toxicity and efficiency of technology.”