As you know the word "notoriety" often has a negative meaning:
But it seems notoriety has a posetive meaning here:
Basically, notoriety administration is the process that is carried out keeping in mind the end goal to track the notoriety of your organization. https://belowthelinemarketing.com/about-btlmg/what-is-notoriety-management/
Bernays went on to pull off these kinds of cultural coups regularly throughout the 1920s, ’30s, and ’40s. He completely revolutionized the marketing industry and invented the field of public relations in the process. Paying sexy celebrities to use your product? That was Bernays’s idea. Creating fake news articles that are actually subtle advertisements for a company? All him. Staging controversial public events as a means to draw attention and notoriety for a client? Bernays. Pretty much every form of marketing and publicity we’re subjected to today began with Bernays. (Everything is Fcked* by Mark Manson)
I wonder why "notoriety" has a positive meaning in marketing and branding area. And what does it mean here? Fame? could you please explain it to me?