I read that article Mobile Attribution 101: The Death of App Attribution. That article introduced some basic ideas about Mobile Attribution.

It confused me, why that article name as "The Death of App Attribution"? I just found none connection between Death and App Attribution.

So, could anyone please tell what's the meaning of this "Death" in "Mobile Attribution 101: The Death of App Attribution"?


Death is often used metaphorically to refer to something ending. It can be used for something that is not alive.

One of the topics in Chapter 2 of the article is

why mobile attribution providers are losing relevance in our multi-platform world

So the relevance or usefulness of app attribution is coming to an end, or "dying".

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