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I read that article Mobile Attribution 101: The Death of App Attribution. That article introduced some basic ideas about Mobile Attribution.

It confused me, why that article name as "The Death of App Attribution"? I just found none connection between Death and App Attribution.

So, could anyone please tell what's the meaning of this "Death" in "Mobile Attribution 101: The Death of App Attribution"?

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Death is often used metaphorically to refer to something ending. It can be used for something that is not alive.

One of the topics in Chapter 2 of the article is

why mobile attribution providers are losing relevance in our multi-platform world

So the relevance or usefulness of app attribution is coming to an end, or "dying".

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