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Let's say I am going to buy a new phone and, say, Apple is the brand of my choice. So which one sounds the most natural?

  1. I am going to buy a phone at Apple.

  2. I am going to buy a phone at Apple's

  3. I am going to buy a phone at an Apple.

  4. I am going to buy a phone at an Apple's.

  5. I am going to buy a phone at an Apple store.

  6. I am going to buy a phone at an Apple's store.

If any of these doesn't sound right, what would a native English speaker say?

  • 1
    Apple is my brand of choice is far more idiomatic than Apple is the brand of my choice. Your examples 3, 4, 6 are completely unacceptable. And 2 is a bit "quirky" - we often include that possessive with certain chains (such as Tesco's, Sainsbury's, in the UK), but I've not seen it used with Apple. – FumbleFingers Reinstate Monica Jan 16 at 17:01
  • Sainsbury's is the name of the chain, but Tesco's is really called Tesco. Nobody says Waitroses as far as I know; maybe their customers are too posh. – Michael Harvey Jan 16 at 18:28
  • In Australian English too a store, chain or humble shop are often named with an “s” indicating possession. For example, the bookshop formally named, “AW Smith and Sons” becomes “Smith’s” bookshop. Often the apostrophe of possession is dropped, so for example, “MYER” (a very large department store chain, named after Sidney Myer, a Russian immigrant, around 1900) is know to most people as “Myers”. Apple is not a surname and using an apostrophe of possession (Apple’s) just doesn’t work at all. It’s not “Mr Apple’s store”. – Orbital Aussie Jan 18 at 2:10
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Of your options, the one that sounds most natural to me is:

I am going to buy a phone at Apple

However, if it were me, I would probably say either:

I am going to buy a phone from Apple

or

I am going to buy a phone at the Apple store

Hope that helps,

Alan.

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