rub [intransitive, transitive] to move your hand, or something such as a cloth, backwards and forwards over a surface while pressing firmly → stroke
rub your nose/chin/eyes/forehead etc
She yawned and rubbed her eyes.
rub something with something
She began rubbing her hair with a towel.
You’ll have to rub harder if you want to get it clean.
I hurriedly rubbed myself dry.
the definition of the verb rub is "to move your hand, or something such as a cloth, backwards and forwards over a surface while pressing firmly"
Now if I take "backwards and forwards" out of the definition, it will become "to move your hand, or something such as a cloth, over a surface while pressing firmly"
Do we have a verb to express it?
For example, "I want to get a massage, could you + "the verb (that expresses the above meaning" + all the way along my spine"