I am designing a system and I need to name a field that distiguishes between an instution's parties.
An institution can act on one or many market with multiple entities and brands (e.g. Ryanair / Lauda motion). One entity can operate multiple markets. I need to identify between each combination, e.g.:
- Ryanair in UK
- Ryanair in IE
- Lauda in AT
What word would you use? Is branch appropriate? I worry that the branch is tight with the single entity (aka Tesco). I feel that brand is not good either because it does not work well when I have multiple countries.