I was reading a column on "gift-giving science" from New York Times, and bumped into this sentence. Can anybody explain what the sentence means? Does that mean the "fruitcake" is a sentimental gift that the recipient might cherish w? Or is it just a "practical" gift? Considering the conjunction "On the other hand," the sentence should mean what is opposed to the previous one(So I guess the fruitcake should refer to something utilitarian but less sentimental).
"On the other hand, if it’s a fruitcake, you’re fooling no one. Toss it."
(Here is the original text)
If you have doubts about the wisdom of regifting used items with sentimental value, you aren’t alone — but you may be missing out on a special opportunity. For instance, scholars at Carnegie Mellon recently demonstrated that we’re more likely to give practical gifts that seem personal (such as a jersey for the recipient’s favorite football team) than sentimentally valuable ones (say, a cherished photo we have had for years). However, they also found that recipients would actually prefer to receive fewer practical gifts and more sentimentally valuable ones.
So if a friend gives you something you truly love and you think it will make someone else happy as well, feel free to regift it. On the other hand, if it’s a fruitcake, you’re fooling no one. Toss it.