I surfed the internet and found both terms, but I couldn’t figure out which one is more suitable in the following context:

Consider that company A persuades company C to buy some product from company B. Now, company A would invoice company B for its services.

How should it be written on the invoice: services marketing or marketing services?

I guess "marketing services", but I’m not hundred-percent sure, and wonder whether both terms can be used in this context.

  • Company A shall charge Company B for its marketing service. Ask yourself, which service did company A provide? marketing service. :)
    – Maulik V
    May 23, 2014 at 10:47
  • I guess so, but can't go both? May 23, 2014 at 11:10
  • 2
    These phrases have a modifier-head structure. Marketing services are services, services marketing is marketing.
    – user230
    May 23, 2014 at 12:17

3 Answers 3


Services marketing is defined by wikipedia as "a sub field of marketing which covers the marketing of both goods and services".

Marketing services, as snailplane succinctly explains in the comments, are services. In this context, a service is "the application of specialized competences (knowledge and skills) through deeds, processes, and performances".

In economics, a good is classified as goods, when they are tangible, otherwise they are services.

Thus, in the context you describe:

  • marketing services is appropriate because company A has promoted company B's product and company B gets invoiced for it.
  • services marketing would also be appropriate because, per wikipedia's definition, "services marketing" includes the marketing of both, goods and services.
  • So was my understanding too, but like I said wasn’t hundred-percent sure. +1 for you confirmed it. Your links were my searches too. May 23, 2014 at 17:19

Services marketing, would be providing marketing for specific services.

Marketing services would be describing the actual function that the marketing company is providing.


Out of Services marketing vs. marketing services, I'd go for marketing service.

Consider Companies' names: A = Admire Marketing, B = Bristol and C = Core

That's because the Admire provided its services to market Bristol's product that Core goes for. So, it'll be the invoice of Admire's marketing service. Ask yourself, which service did Admire provide? The marketing service.

Answer ends here.

As you asked in comment - can't I go with both. You cannot. Because there, Admire did (Bristol's) Product's Marketing and not Service Marketing. You said - company A persuades company C to buy some product from company B.

Now what if Company A persuades company C to go for some service from company B.

Then Admire shall send invoice of Bristol's services' marketing (note that apostrophe). However, I won't recommend this.

Admire's Marketing Service is clear.

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