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For the sentence below, I don't understand why the author doesn't use the possessive form - he writes "GE division" instead of "GE's division" - GE standing for the company General Electric:

"To boost them further, Mr Welch slashed costs and sold flagging units, insisting that every GE division be first or second in its industry."

I am all the more surprised that the author uses it everywhere else in the article:

• Mr Welch revved up GE's propellers

• To tame GE's bloated bureaucracy...

GE’s industrial and power divisions eked out barely a tenth each

• ... troubles at GE’s core industrial units.

• etc.

Best regards

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    You'd have to say "... every one of GE's divisions ..." – Hot Licks Apr 19 at 19:18
  • I am not really sure to understand why it is incorrect to say "every GE's division"? – K4l44 Apr 19 at 19:32
  • AFAIK, 'every' is a kind of determiner. So it goes with a noun or pronoun, and General Electric (GE) forms a noun modifier on the noun. If you want to use the possessive, it would be: "every one of General Electric's divisions... – Rattler Apr 19 at 19:54
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    I see, it makes sense now. Thanks! – K4l44 Apr 19 at 19:59
  • My answer here may help with the apparently improper dropping of the apostrophe. There have been other threads discussing say "Why do we say a 'hotel room' rather than a 'hotel's room'?". – Edwin Ashworth Apr 20 at 15:50

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