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Out of 100 consumers interviewed, the great majority of them loves (or love?) candies, and the 20% among them prefers (or prefer?) sugar-free candies.

As much as 30% of the consumers prefer (or prefers?) sugar-free candies.

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When "majority" refers to a set of individuals, it should be construed as plural. The same goes for "20%" and "30%".

American Heritage Dictionary "majority"

There is a usage note in that dictionary that gives this example:

"The majority of the voters live in the city.", (not "lives") since living in the city is something that each voter does individually.

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