Would can be used to describe what people are willing to do. This can also be seen as including an unspoken condition.
Tony would lend you his car. (... if you asked him ...)
Only a real fan would pay that much for a ticket (Only if someone was a fan would they pay ...)
--Page 78 (Macmillan - Inside Out English Grammar in Context Advanced)
Is this particular usage of "would" normal to see or hear?
Can I think of "would" here as being the short version of "would like to"?