What's the noun in English that describes the power that a certain book has in attracting its readers?

Question

What's the noun in English that describes the power that a certain book has in attracting its readers?

I am especially interested in such a noun that would go along well with the verb "lose". For example:

With the first volume, you could say that I just swallowed it within one night - so much riveting it was. Then it took us all a long two years to wait for the second volume to come out. I bought it just yesterday. I didn't have time to read it through. I only read the first 5 pages, but that was enough to tell that the book hasn't lost its _____________ at all!

Answer 1

One word possibilities:

• Appeal (the most appropriate in the context)
• Attraction
• Charm
• Pull
• Allure

We also have a British English term pulling-power to refer to someone or something's ability to draw an audience.