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I am working on some ad copy. Should I say:

This guide will get you up and running in as little time possible.

or

This guide will get you up and running in as little time as possible.

And does it make a difference?

  • I think your copy seems a bit laboured. Do you need such formality given that you are using 'up and running'? 'The guide will get you up and running in no time'; 'The guide will get you up to speed in no time'; 'With this guide, you'll be up and running in no time'; etc – Bruce Murray Jun 23 at 12:04
  • You could say "as quickly as possible" instead of "in as little time as possible." – Weather Vane Jun 23 at 12:59
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Repeating the same words in a sentence when not needed can be generally frowned upon. In this case, your first sentence (with one as) is correct so I would use the first sentence.

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    "as little as possible" is normal English usage. "as little possible" is not, at least not in the US. Your recommendation will seem odd to most readers. – Jeff Morrow Jun 24 at 17:37

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