In a large ad agency coupon returns are watched and recorded on hundreds of different lines. In a single line they are sometimes recorded on thousands of separate ads. Thus we test everything pertaining to advertising. We answer nearly every possible question by multitudinous traced returns.
Source: Scientific Advertising by Claude C. Hopkins
In this paragraph I want to know what the writer wants to say. I do not understand the meaning of the line or traced returns. Thank you so much.