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https://www.oxfordlearnersdictionaries.com/definition/english/match_2#mix_idmg_3

Adjusting mix and spend to where the consumer is now (go digital, ensure full coverage of bottom-funnel marketing and demand capture, think region-by-region)

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The sentence is talking about changes to marketing practices. Marketing mix is a reference to the the four P's of marketing- Price, Product, Promotion and Place.

Spend probably means the budget allocated to marketing activities.

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