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I've come across it in the 4th episode of the 7th season of the Walking Dead. Here is the context:

Negan: Now, boy, where were we?

Oh, yeah.

Your giant, man-sized balls.

No threatening us.

Listen, I like you,

so I don't want to go hard proving a point here.

You don't want that.

I said half your shit.

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"Go hard" is slang for undertaking a lot of effort. That is, it means to address some issue aggressively. To go hard is to try hard, but it 'sounds a little cooler', you could say. It's a bit humorous.

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