How to express "helluva" or "extremely" in a very British way?

I know "jolly" for "very", but I'm searching for a word meaning "extremely" (so quite stronger), especially to use in a situation of heavy emotions.

I also know "f...ing", but it's too universal (and perhaps too vulgar as well).


  • This is extremely stupid!
  • Is he an extreme idiot or what?
  • [optional] I damn hate him!
  • [optional] This film was extremely beautiful!
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    Probably the most "British" way to say "This is extremely stupid" is "This isn't the cleverest thing in the world" (Joke)... So are you looking for a "stereotype" of British or actual British? And which British? Scottish? Cockney, West Country, Home Counties? Welsh? Liverpool? North Yorks?....... – James K Nov 25 '20 at 18:30
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    "Jolly" for example, is "stereotypical". Actual British people don't say "Jolly" to mean very in most contexts. "Jolly good" might be used sometimes but "That was jolly stupid" is not at all common. – James K Nov 25 '20 at 18:36
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    Is this for a fiction that you are writing, or do you actually intend to use this yourself when talking to people? – James K Nov 25 '20 at 19:37
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    "bloody" perhaps. – rjpond Nov 25 '20 at 19:52
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    A blithering idiot! – Void Nov 25 '20 at 20:18

The intensifier bloody comes to mind, as described by vocabulary.com:

In British slang, bloody means something like “very.” That's bloody brilliant!

While this sense of the word is understood in American English, it’s very rarely used, except maybe in imitating British English. Some other dialects use it, but it’s still seen as British.

It used to be offensive enough to be frequently censored, though now the word is acceptable enough to be included in children’s literature.

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    "Flipping" might express a similar sentiment without running the risk of offending. – Daniel Roseman Nov 26 '20 at 11:24

With understatement, which is quintessentially British:

  • This is slightly stupid.

  • He's a bit of an idiot.

  • He is not my favourite person.

  • That film was rather good.

For more background, please see English understatement.

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