I heard, "The store will be having a sale, not for today only"
What does "not for today only" mean in this sentence? Does the "only" modify "not for today" or does the "only" modify "today"?
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Because "for today, only" is a common expression in regard to sales, I would think it applies to the whole expression.
However, it's not the usual way of expressing it. Normally, a sale that last a week or a month would give the time, or omit it entirely. (The reason for giving "today only" is to make people think they better grab while it's available.)