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This phrase is supposed to mean "we are covering the news from a new perspective/from another angle. We don't analyse the news by following the major trends or opinions."

I could find a lot of example of the phrase "a new look at" on the web, but I'm just not sure if I can use it with "the news"

A new look at the news! is my try for the translation of the French phrase: "Un nouveau regard sur l'actualité"

  • I'd prefer a new angle of the news if you really mean seeing things differently. – Maulik V Jul 1 '14 at 8:54
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    I think a new angle of the news fails to communicate the intended idea. – snailboat Jul 1 '14 at 9:07
  • @MaulikV The idiom would call for a new angle on the news. – StoneyB Jul 1 '14 at 12:40
  • @StoneyB I used it as it's used here: The driving forces behind this transition are the power of the mass media as well as a new angle of the structural apparatus to obscure its power through the.... Would you mind enlighten me a new angle of/on something then? – Maulik V Jul 1 '14 at 12:51
  • @MaulikV That's a different angle, meaning "motive" or possibly "strategy", and it is an 'angle' adopted by the structural apparatus. It's an unusual use of 'angle' in this sense - I had to read the sentence three times, in context, before I could puzzle out what it meant. I note that the author, though very fluent, is not a native speaker of English. – StoneyB Jul 1 '14 at 13:06
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There are lots of possibilities—MaulikV's new angle on the news, jimsug's new perspective on the news, new view of the news, new take on the news—but I think your original is probably the best as a marketing slogan: neither stuffy nor slangy nor cutely echoic.

  • @Arone Thanks for your acceptance; but you may want to wait a few hours or a day to see if someone comes up with something better. – StoneyB Jul 1 '14 at 13:17
  • That's very noble of you! – MagTun Jul 1 '14 at 13:18
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A suitable translation would be:

A new perspective on the news.

  • Thanks but perspective is a word too long so I will stay with new look! – MagTun Jul 1 '14 at 13:16

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