So my writing has "to facilitate the clients’ businesses and deliver a positive influence on consumers’ life."

Should it be consumers' lives or consumers' life?

Is there a difference in the meanings?

  • An "influence" isn't really something that can be "delivered." One exerts or provides an influence. It's also a verb: one can positively influence something.
    – TypeIA
    Commented Jan 22, 2021 at 5:12

1 Answer 1


There is not a difference in meaning because “life” is grammatically incorrect. It must be “Lives,” as “consumers” is plural.

It could be rewritten so this is not the case.

E.G: “improving consumer life” or “improving the consumer’s life”

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