What does an entire generation mean in the following context?
Does this mean one generation (=around 30 years?) or 'generation of children, young adult and the elderly'? or the rest of life for the public? The meaning of the word generation seems different from that of the second in the passage below.
The victory of Blu-Ray over its rival, HD DVD, dominated the headlines for weeks. The only obvious difference was that the name of the victor was easier to pronounce. According to videophiles, however, the public was presented with a momentous choice that would affect their quality of life for an entire generation. In fact, there was a third option, which was not mentioned: to abandon pre-packaged entertainment in favor of more social activities, such as family conversation. Another thing that was not mentioned was that generations in the world of gizmos are measured not in decades but in months – the time it takes for a new, superior device to hit the market.