If negotiations are to prove fruitful, there must not only be sincerity on each side, but there must also be ____________ in the sincerity of the other side.
In my opinion "certainty" is more suitable than "faith" since the latter is usually used in the context of religion and spirituality, but the answer is "faith". "Substance" seems a little awkward but I can't exactly point out why. Can someone also tell me the subtle differences in meaning of these three words.