Brand New v. New Brand

What is the difference between “brand new” and “new brand”? I think “brand new” represents a very new item or product just purchased, while “new brand” indicates a very new version of a product already on the market, or in circulation.

  • You have it right...
    – randomhead
    Oct 8, 2021 at 0:26

1 Answer 1


In modern usage the phrases are a little confusing.

"Brand new" is usually used to refer to something that's recently acquired, particularly if it is new from the shop.

I decided not to buy a used car and bought a brand new one from the dealership instead.

"New brand" more often refers to a company or product brand.

Compared to other car manufacturers, Tesla is a relatively new brand.

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