This is in the context of the Internet.
While writing about two distinct things, I always find it difficult to explain in short. I'll have to extend my sentence to convey my message. Is there any short way to do it? That's my question.
The opposite to online is offline
Whether online or offline, marketing is an important thing to boost your business.
This is clear. But if I'm talking about something that is on the ground and not on the internet, how do I say it?
Whether you have an online store or a ground store, marketing is important thing to boost your business.
A ground store means the owner has a physical store, just down the downtown. What are the options for that?
A ground store? (I did not like it)
A virtual store? (Looks more on the internet than ground)
A physical store? (It is good but in contrast of imagined store and a physical store)
A real store? (Does it mean the Internet store is not real?)
Any good suggestions?