Source: Apple has had a successful decade. The next one looks tougher. (From The Economist)
Today Lisa Jackson, a former head of America’s Environmental Protection Agency and now a vice-president directly reporting to Mr Cook, is involved in product development from the start.Apple has set itself the laudable goal of becoming carbon-neutral across all its products by 2030. And Mr Cook has called privacy “a fundamental human right” and, among other things, forced app makers to ask users whether they want to be tracked by advertisers. Admittedly, being pro-privacy aligns with Apple’s business model, which unlike those of Facebook and Google does not make money by collecting data to sell targeted ads, and climate-cuddling plays well with the sensibilities of Apple’s mostly well-off users at little cost, given Apple’s relatively shallow carbon footprint. This has helped keep regulators off Apple’s back—and made it into the world’s most valuable brand, according to one estimate.
Does climate-cuddling mean the idea of preventing climate change?