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Here is a sentence for you to have an example:

Zoom in the picture when the anchorwoman says "GUESS WHAT?".

The question is, should I use zoom in or zoom in on, is there any difference between these two phrases or they can be used interchangeably?

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    I feel that the "on" is superfluous, and less formal/more casual. It creates a little pause, and redirects a bit of momentum to the idea to come Feb 11, 2022 at 11:09

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We would normally say:

  • Zoom in on the picture

or possibly:

  • zoom into the picture

"Zoom in the picture" is not idiomatic - 'in the picture' refers to the things seen in the image.

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