I often see a beginning and a closing attached to a video, especially videos produced by some big brands, and such beginning and closing are the same for the same brand. It's like a template: the main content is surrounded by two clips.
For instance, this clip is the beginning, and this is the closing of this talk by Stanford. These two happen to be the same, but in some videos they are different, especially for lecture videos on Coursera(due to the paywall I will not cite).
What can I call them as a native English speaker? In Chinese they are 片头 and 片尾, and I don't think "beginning" and "closing" seem like a good fit.