No, not the Urban Dictionary top entries :-)
From the Lyrics of "Roller Disco Dreams" by Maximo Park:
"If it's a grower - Then why can't we take things slower?"
For me, "grower" here always parsed to "something you don't care that much first, but with the time, you grow fond of it". (For example, the song "Roller Disco Dreams" for me. Isn't it ironic.) Correct me if I understood it wrong.
Consequently, especially for songs, there should be the polar opposite: Something you immediately find oh so great that you rev up your mixtape, but after hearing it three or four times you can't stand it anymore. (Examples known but withheld.) You're fed up with it, sick and tired, disenchanted and still not out of synonyms, but is there a single colloquial noun, a "shrinker" so to say?
Usage by comment request: "I immediately taped 'Entre dos Tierras' (sorry, Heroes Del Silencio) when it played the second time in the radio, but after the fifth hearing of my mixtape I already can't stand it anymore. Seems it was just a [placeholder]." "Fad/craze" is quite good but still to "weak". (I think you are just bored by a fad that is over, not actively disgusted.)