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Is there a difference in meaning between "big save" vs. "big saving"?

"Save big today with Big Save View all our BIG SAVE specials"

I asked the question because I think I usually hear people using the second expression. Thank you!

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  • In what context are they used? I can't imagine how "big saving" would be used, perhaps you mean "big savings? Jul 7, 2023 at 19:49
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    A big saving is a significant reduction in the (economic or figurative) price of something. The only meaning I can come up with for a big save is something a goalkeeper in a World Championship penalty shootout might do. A "save" is never used as a noun in "shopping" contexts. Jul 7, 2023 at 20:23
  • @FumbleFingers - I have seen 'save' replacing 'saving' in informal contexts, such as this American advertisement by Wal-Mart: Add soothing or rejuvenating aroma to this Tree of Life car essential oil diffuser, keep your car fresh with natural and healthy essential oils. [...] With 20 reusable refill pads, you can change the scent in the car regularly without changing the air freshener itself, which is a big save for you. Jul 7, 2023 at 20:35
  • @MichaelHarvey: But this is a learner's site. We shouldn't encourage such obvious "syntactic transgressions". But for all I know, clever folk in Walmart's PR/Advertising department worked on that wording for a long time - I'm in no doubt that the McDonald's I'm loving it slogan was carefully thought up to be "memorably non-idiomatic". Jul 7, 2023 at 20:45
  • Anyway, rest assured I did actually check the full OED before my previous comment, just to make sure. The only noun usages there are the "goal-saving" one I mentioned, and A kind of herb or medicinal preparation of herbs (listed as now rare). Jul 7, 2023 at 20:48

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In standard English the noun 'saving' is used to mean 'an amount of something (often money) that you do not use or spend'.

In informal English, the noun 'saving' may be replaced by the verb 'save' used informally as a noun. This is common in advertisements and social media, and may be found in informal casual conversation.

Good advice to English learners is to use the standard form, especially in written work. Informal usages come later.

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  • Thank you so much for all of your explanations!
    – Maurice
    Jul 8, 2023 at 8:17

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