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From an article titled 5 Things Super Lucky People Do:

The [successful] competitors are simply swinging the bat more often.

What is the meaning of the phrase swing the bat more often?

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The article makes a point that those successful competitors (salespeople) are not lucky. They simply make more attempts (in other words, they make more calls). The article compares the sales with a popular sport, baseball.

According to Wikipedia,

Baseball is a bat-and-ball game played between two teams of nine players each who take turns batting and fielding.

The offense attempts to score runs by hitting a ball thrown by the pitcher with a bat and moving counter-clockwise around a series of four bases: first, second, third, and home plate. [...]

When a play starts, the batter will swing the bat the best they can, trying to hit the ball thrown by the pitcher. All things being equal, a batter who swings more often will hit the ball more often.

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  • +1 Exactly. Batting is a popular metaphor with salespeople because even the greatest batters fail more often than they succeed: getting a hit once in every three attempts (BA = .333) puts you among the elite. No one has hit .400 for a full season since 1941; no one has ever hit .440. – StoneyB on hiatus Sep 28 '14 at 12:20
  • @StoneyB Nice stats! – Damkerng T. Sep 28 '14 at 12:51

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