In old-fashioned formal language, when discussing a category of things in general, the definite article and singular is used. In my experience this is only really found in very formal writing these days, and it would be surprising to hear it in speech.
More typically in modern language, the plural is used with no article at all. This generally emphasises the unity of the category.
Using the indefinite article and singular (your suggested alternative) is also possible. This generally emphasises the individual examples of the category.
That leaves the following options, all of which are valid and mean (broadly) the same thing.
Formal, old-fashioned:
- The male pheasant is brightly colored and the female is mostly brown.
Modern:
- Male pheasants are brightly colored and females are mostly brown.
Alternative modern:
- A male pheasant is brightly colored and a female is mostly brown.