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Source: http://www.bbc.com/news/world-europe-29793696

The airport has become a symbol of Ukraine's fight against separatists, and the "cyborgs" are Ukrainians who have held on to it despite persistent rebel attack.

The nickname was first used online and has since become a media staple in Ukraine. It stuck, because to some the Donetsk airport defenders' exploits have appeared superhuman.

What does that actually mean?

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IMO, the word staple here means common in use. We have another such word staple food means the basic food commonly eaten in a particular area.

The phrase means that the nickname has become a common term in media ever since it was used online for the very first time.

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