If a trading company sets prices which are much higher than the prices put by the rivals. Then this company carries out marketing research and realizes that its prices on goods do not meet actual market requirements.
Can you say that the company should actualize its prices in accordance with the market ones?
I need the noun instead of the verb.
Actualizing prices in accordance with the market ones
Adapting prices to the market ones
Making prices more relevant to the market ones
Which of the listed phrases sounds more natural to you?