Because data's harder to get a grip on than logos, it can be tough to "shape" your database in a way that gets your message in front of the people it's most suited to. So here's a 12-item checklist of questions to ask yourself based on Marketscan's latest report on campaign data, from which most of the figures cited below are drawn.

What does "get a grip " mean here? Does it mean that understanding data is harder than understanding logos?

closed as off-topic by Tetsujin, Em1, Ben Kovitz, FumbleFingers, StoneyB Dec 21 '14 at 21:50

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  • Learn to use OALD - oxfordlearnersdictionaries.com/definition/english/… – Tetsujin Dec 21 '14 at 18:47
  • @Tetsujin I checked this word in the dictionary. It means controlling emotion. but here I think has a different meaning. – user123 Dec 21 '14 at 18:48
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    I voted to reopen, mainly because the OP asked about "get a grip" and the question was changed to indicate the OP was asking about "get a grip on." Also, the OP did look the word up in the dictionary link posted by @Tetsujin and saw that the phrase 'get a grip' (the phrase the OP asked about) means 'controlling emotion.' IN addition the OP did ask for help in understanding the term he/she asked about when first posting the question about the meaning of get a grip. – user6951 Dec 21 '14 at 22:50
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    Also, I doubt it's easy for an ELL to naturally extend the meaning of "get a grip" to "get a grip on" without assistance. Also, I looked up grip in four dictionaries and found most of then wanting in providing clear understandings. If you look up "get a grip" in ODO it talks about self control. If in Collins, it says see "get to grips" et al. – user6951 Dec 21 '14 at 23:01
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    I've voted to reopen the question because I can barely understand the excerpt myself, which makes it a good ELL question despite the dubious premise. – 200_success Dec 22 '14 at 16:22

To be honest, that excerpt you cited looks like poorly written marketing drivel — informal and barely making sense. What does "shape" your database even mean?

I think that get a grip is being used in this context as a synonym for understand, as if your brain is metaphorically grabbing a slippery concept.

However, this sample is poor writing, and you shouldn't use it as an example to learn from.

In other contexts, Get a grip! is commonly short for Get a grip on reality, which is a way to tell a delusional person to come to their senses.

  • yes, it was too hard for me too understand this text. I read it many times but, I didn't understand it. It was a first time that I see such a writing. – user123 Dec 21 '14 at 19:41

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