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A pair of mouse ears and a big castle – these are internationally recognized symbols that mean that you are about to watch an incredible movie or are heading to the happiest place on earth. We all know Disney, and many of us have gladly watched many of their films. What makes this company so successful and what can you learn from them when it comes to copywriting? Let’s take a look at this powerful and incredible company for some great copywriting inspiration!
What makes this company so successful and what can you learn from them when it comes to copywriting? Source: https://expresswriters.com/dream-wish-heart-makes-disney-copywriting/

What does copywrite mean here? Does it mean writing?

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    Please provide what you've found when looking this up in a dictionary and then talk about what is still unclear to you. – Jim Jan 1 '15 at 8:16
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    @jim I checked this word, but there was not such a word in the dictionary. – user123 Jan 1 '15 at 11:01
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    Did you try looking for the word exactly as it appears in the article? That usually works better than trying to guess the correct root of the word because most online dictionaries will take you to the correct entry even if you search for a different but related form. – ColleenV Jan 1 '15 at 12:25
  • @Tetsujin It's been around a long time. Copywriter and copywriting emerged in the first decade of the 20th century in contexts in which it is clear that it is an established term of art. – StoneyB Jan 1 '15 at 13:42
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    @Tetsujin It never occurred to me. But then copywriting is what I do for a living, so I suppose it wouldn't. – StoneyB Jan 1 '15 at 17:07
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The article you mentioned uses only copywriting and copywriter, but there is NO copywrite. This is very important. Let's begin with what "copywriting" is. According to Wikipedia:

Copywriting
Not to be confused with Copyright.
 
Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.

In case you might be confused by this usage of copy, here is how Macmillan Dictionary defines it:

copy
noun
3 [uncountable] writing that is ready to be published in a newspaper or magazine
​  Copy for our April issue must be submitted by 20th March.

It is recommended to avoid using copywrite. If you want to say what copywriters do, you can say they "write advertising" or they "write copy", as Grammarist suggests.

Copywrite is a rarely occurring backformation from copywriter—which refers to a writer of copy, especially in advertising. It has never caught on, and some might consider it an error. If you want to say what copywriters do, say not that they copywrite but that they write copy.

  • Thanks. so Can I say writhing advertisement? – user123 Jan 1 '15 at 11:06
  • or writhing story? – user123 Jan 1 '15 at 11:12
  • @user123 Yes, you can say that They write advertisements, or more simply They write ads. Writing story can mean a lot of things and "ads as stories" will probably not be the first thing that comes to most listeners' mind. – Damkerng T. Jan 2 '15 at 3:44
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    @user123 -- "Writhing" means "squirming". "Writing" means "using written or typed words to express an idea." It is more common to say "ad writing" or "writing ads" or "story writing" or "writing stories" than "writing advertisement" or "writing story". – Jasper Jan 2 '15 at 3:47
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    It's important to note the Macmillan definition. As a typesetter, what I set was copy, whether it was news, editorial or advertising. Copywriting is not just an advertising and marketing activity, even if most people who would call themselves copywriters (as opposed to newswriters or editorialists, who also write copy) are involved in marketing one way or another. – Stan Rogers Mar 25 '16 at 4:40

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