I thought this was absolutely brilliant on the Salvation Army’s part! People are more willing to support the men and women who protect us, no matter what line of work they are in. And who doesn’t like hearing bagpipes play on Christmas – there’s just something very Christmas-like about them. While not exactly an ad, this probably helped bring in more donations for the Salvation Army.
I know that is a Christmas-themed album fro,enter link description here
but here I can understand it in this sentence.