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I just saw this headline on the internet: "Galaxy Nexus: Android Ice Cream Sandwich guinea pig".

My knowledge in English tells me the construction is wrong because of a missing apostrophe after "sandwich", but in the website I saw it nobody seemed to point this out.

I saw a print screen of it on Reddit, by the way, but since it was a headline of an article, I assume any mistakes would have been pointed out.

Is this sentence construction wrong?

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    Unless there's some sort of possession going on (which could be metaphorical), you don't want an apostrophe in there. But they're talkign about a guinea pig for Android Ice Cream Sandwich, not a guinea pig owned by Android Ice Cream Sandwich or a guinea pig of Android Ice Cream Sandwich. So using an apostrophe would be wrong. – Peter Shor Jan 21 '15 at 17:18
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    Your cited headline is not a "sentence". As Wikipedia says, Android 4.0 "Ice Cream Sandwich" is a version of the Android mobile operating system developed by Google. What that means is "Ice Cream Sandwich" is a name (effectively therefore, a Noun Phrase = NP). In this context, it's being used adjectivally to modify another NP ("guinea pig"), so the entire text Android Ice Cream Sandwich guinea pig is an NP. Preceding it by a completely different NP ("Galaxy Nexus") doesn't result in a sentence. There's no verb. – FumbleFingers Reinstate Monica Jan 21 '15 at 18:01
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It depends. Are we referring to 'Android Ice Cream Sandwich' as a brand name or as a real-world project?

Let me replace 'Android Ice Cream Sandwich' with 'iPhone', and 'guinea pig' with 'experiment' to make it easier to read:

Apple announced the launch of their new iPhone experiment

Apple has a new experiment. It's not just any old experiment, it's an iPhone experiment. I'm using 'iPhone' as a brand name here.

Apple announced the launch of their new iPhone's experiment

Apple doesn't have a new experiment, Apple's new iPhone has an experiment. I'm using 'iPhone' in this sentence as a real world product, not as an adjective.

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It's only "wrong" to not use possessive case if proper nouns or a noun referring to a person are involved.

The coat is John's.

This is the king's crown.

Otherwise, it does not "have" to be used. It can be clearer, or impart a "personable" quality, if you do use it, though.

This is the operating system's method of telling you there is a problem.

This is the operating system method of telling you there is a problem.

The calculator's display was broken.

The calculator display was broken.

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