Here's a quote from the article of COMPUTERWORLD: http://www.computerworld.com/article/2825116/free-at-last-after-windows-10-consumers-wont-pay-for-updates-or-upgrades.html
The two put Microsoft's Windows 10 and Microsoft's promise of a steady stream of updates in context for businesses, which have shied away from Windows 8 and are being coaxed back into the fold with promises that Windows 10 will be all that its predecessor wasn't.
I don't understand the meaning of this sentence. For example, what does it mean "putting something in context"? and what does it mean "being coaxed back into the fold"?
Would you please rephrase it in plain English?