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Like any copywriter would, I looked at that and went, “Come on! We can slaughter that thing without even trying.” But we did try. We developed these new headline-subhead combos to test against the above Control:

I know the meaning of slaughter.

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    Where did you find this? Please tell us (and click on the link to read why; I'm not just being mean).
    – J.R. ♦
    Jan 26, 2015 at 9:46

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It probably means that it is not difficult to do the activity because "without even trying" suggests that it has been done before and the person/s has got experience with the activity. I hope that answers it for you. Please click the green check mark next to the answer if it helped you. Thanks

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