Example with a context:
More Swiss media confirmed Saturday that Vladimir Putin is the father of a bouncing baby girl, giving the lie to the Kremlin’s determined efforts to deny the story.
Is the word media used as a mass noun in this paragraph? If so, then what does this actually mean? Swiss media companies collectively? My understanding is that it says there are now even more news agencies in Switzerland that report on the story about Putin's girlfriend giving birth to a baby girl. Am I right?