NEW YORK — Perry Ellis is not a brand that makes men nervous or causes them to titter. Even if a work-a-day guy doesn’t wear Perry Ellis clothes, he probably recognizes the name from those times he has wandered through a department store looking to stock up on dress shirts. Perry Ellis is not niche; it is mass. And its creative director, Michael Maccari designed a spring 2016 collection that was welcoming to a wide swath of men. Board shorts, crewneck sweaters, lean — but not tight — suits. Rich colors but nothing too psychedelic.
Much of what Maccari put on the runway might actually have been better appreciated in a more intimate setting where audience members are able to put their hands on the fabric, see the details up close. But putting Perry Ellis on the runway during the inaugural season of New York Fashion Week: Men’s, served a larger purpose. It sent a message: This, too, is fashion. And there’s nothing to fear.
What does the word runway refer to in previous sentences?
Is to put on the runway an idiom? What is its meaning?
And the most important question: What is the difference between meaning of what the manager of the company put on the runway and put the company on the runway ?