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It's written in an advertisement of a mobile operator.

  • The plan was specially made for you.
  • The plan is specially made for you.

Which one is proper to use in an advertisement? I felt a little awkward while reading the first sentence.

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  • It depends on whether the "plan" was or will be made, relative to the time when you would contact them. It could be either.
    – user3169
    Jul 22, 2015 at 17:35

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The first sentence is just fine, and I believe it would be more correct, although the second could be reworked this way to also be correct:

The plan has been specially made for you.

If you prefer the present tense, you could say:

The plan is intended specially for you.

Or something like that. If you say "is made" it implies something ongoing. You could say that about a burger that is made when someone orders it ("The burger is made specially for you"), but not really for something that is actually made ahead of time.

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